Advertising Terms & Policies

Advertising Policy

The following guidelines have been established by to govern various aspects of Advertising on As used in this policy, the terms "Advertising" and "Advertisements" include third party banners, badges, contextual advertising, and sponsored content. The guidelines in this policy govern issues like acceptance of Advertisements by, how Advertisements are displayed on the website, and the removal of Advertisements from has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on may change this policy at any time in its sole discretion by posting a revised policy on

  • 1 has sole discretion for determining the types of Advertising that will be accepted and displayed on, and under no circumstances will's acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that advertises, manufactures, distributes, or promotes the products or services.
  • 2 will not accept Advertising that, in's opinion, is not factually accurate and in good taste.
  • 3 There are certain categories of advertisements that will not permit on the at any time. These categories include but are not limited to the following:
    • illegal or 'objectionable' products ( reserves the right to determine what is 'objectionable')
    • fraudulent, deceptive, illicit, misleading or offensive material
    • material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for the
    • pornography or related themes
    • tobacco use of any kind
    • material that directly advertises products to or is intended to attract children under the age of 13
    • unreasonable, unlikely or extraordinary product or service claims
    • media messages or imagery that strobe or flash
    • media or messages that contain unsubstantiated "miracle" weight loss or other miracle claims of cure
    • advertising units that extend beyond the defined advertising space or interfere with the content or impact the readability of the content without user initiation
    • advertising units that do not retract to the defined advertising space upon user scroll off or do not contain a "close" or "X" for user to retract or close the ad unit/message after user initiation
    • advertising units that mimic computer functions or deceptively indicate a computer or other function that would be reasonable to the average user to assume as a reason to click the unit
  • 4 recognizes and maintains a distinct separation between advertising and sponsored content and editorial content. All Advertising or sponsored content on will be clearly and unambiguously identified. will not allow any Advertising on  that is not identified with the label of "Advertisement" or on that is not identified with the label of "Advertisement," "Information from Industry," "From Our Sponsor" or some similar designation indicating that the content is being provided by or on behalf of the sponsor.
  • 5 A click on an Advertisement may only link the end user to the third-party advertiser's site or to relevant sponsored content area on
  • 6 retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on based on delivered search results.
  • 7 As described in the "Google Ads or Ads by Yahoo!" hyper link in the Ads by Yahoo section, Search pages, these "Google Ads or Ads by Yahoo!" are listings that have been purchased by companies that want to have links to their websites appear adjacent to search results in response to specific terms. may receive payment from Google or Yahoo in connection with displaying the sponsored link results on
  • 8 While third party (sponsor or advertiser produced) content must adhere to this Advertising Policy, labeling of sponsored content on is governed by Our Sponsor Policy, which describes how we label information from our Sponsors and the steps we take to help our end users understand the differences between content and sponsored content.
  • 9 Advertising on the may not link directly to a registration/email capture page. Any user registration or email capture pages resulting from an ad click on must be a minimum of two clicks away from the original Advertisement.  will not run Advertising that requires registration and/or log-in in order to view a significant portion of the content of the Advertising or the related site. reserves the right to determine what level is 'significant'.
  • 10 reserves the right to approve whether it will accept, reject, cancel, or remove at any time any Advertising for any reason and will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any Advertising, together with an explanation following the rejection, cancellation, or removal.
  • 11 It is the Advertiser's responsibility to comply with all domestic and foreign laws and regulations applicable to its Advertising on (and to include all legally required legends, disclosures and statements in such Advertising), including without limitation the current FDA guidelines for Direct to Physician (DTP) and Direct to Consumer (DTC) advertising. will not monitor compliance with such laws and regulations. However, reserves the right to review all Advertising for compliance with applicable laws and regulations and, if becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, may remove the Advertising from the
  • 12 No Advertising on shall include any pixels, tags, flash containers or any other type of information collection software code or shall place any beacons, cookies or other information collection devices on the browsers of users of the unless expressly approved in writing by